Spread the Word

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Crafting a solid marketing action plan is essential for ensuring the success of your organization. The templates below are free and easy to edit, and certain graphics are also available in both English and Spanish.

Give for Good Louisville Brand Guidelines

Learn key messages for the Giving Day and see how you can use the Give for Good Louisville brand to propel your messaging forward.

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Social Sharing Guide

Give for Good Louisville is one of our region's most important, exciting, and visible days. Leverage your social media channels using the hashtag #GiveForGoodLou and use these best practices and sample captions to ensure your mission and needs are seen.

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Save the Date Email Template

Consider sending a save-the-date to your network encouraging them to add a reminder to their calendars for September 18! The sample email template can be adapted for both email and direct mail. 

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Early Giving Email Template

While most of the prizes your donors could potentially unlock happen on the Giving Day, September 18, you're welcome to encourage your network to make their gifts in advance when the donation portal opens on September 15. The sample email template can be adapted for both email and direct mail.

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Day of Email Template

Give for Good Louisville is on September 18 and it's time to call on your network for support. Use the template below to make your day-of ask. The sample email template can be adapted for both email and direct mail.

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Thank You Email Template

Thanking your donors in a timely manner is key to gaining continued support. Donors who receive a thank you message within 48 hours are 4 times more likely to give again, according to Guidestar. The sample email template can be adapted for both email and direct mail.

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Poster (11 x 17 in)

Download and print this poster to hang around your organization's headquarters and neighboring communities. You can also pick some up in person at the Foundation's office, Tu-Th, 9 a.m. - 5 p.m. (click here for directions to the office).

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Logos & Backgrounds

Sharing your campaign online (and in print) means you’ll need visual elements. Canva is an easy-to-use design software that is free to nonprofit organizations. Download the current Give for Good Louisville logos and backgrounds to create visuals that demonstrate your participation in the giving day and inspire your supporters to give!

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Prize Graphics

Prizes remain one of the top motivating factors for why people choose to give during Give for Good Louisville. Strategize which prizes you would like your supporters to go for and share those graphics with your networks. If possible, tag the prize partner in your social posts and thank them for investing in the giving day prize pool.

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Check out the Resource Hub for your Giving Day essentials.

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How can we help?